User Experience within the DSP
No, we don’t talk about what the user will see. Let’s talk about what whoever sets up the campaign will […]
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Offered by the Demand Side Platform
A key element of every campaign is who we want to reach, which is why it is essential to know.
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Demand Side Platform
If you have approached the world of programmatic advertising . You have certainly heard of Demand Side Platform: the machines
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How to proceed in this case
Remarketing is certainly one of the most used targeting strategies to reach users inclined to purchase. But the format also
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Formats to stimulate Consideration
If in the awareness phase the brands have competed for the user’s attention, in the consideration phase. They must convince
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How to choose the right advertising
When you enter the world of programmatic advertising , the variety of formats you can draw on is truly vast.
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How to define them in a SMART way
The Goals are “where we want to go with our campaign”. But before defining the objectives here are the 5
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How to set the right objectives
Not all brands are made for consumers (customers) and not all brands are made for companies (business). There are companies
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A mountain of condoms
Diesel unveiled a new collaboration with Durex at Milan Fashion Week. The partnership was revealed during Wednesday’s show at Superstudio
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Energetic look of 7Up
In recent weeks, 7Up has unveiled its first update in 7 years which includes a new international. Brand positioning and
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Nokia Connecting People
Known by all thanks to its indestructible mobile phones such as the 3310. Between the 90s and 2000s Nokia was
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Giant eyelashes on trains
Maybelline New York puts eyelashes on buses and trains along. with a giant comb to advertise its new mascara. All