Using built-in analytics or an external service, you can track KPIs on Shopify to measure the success of your business. Using these indicators is easy – the main challenge is choosing the right metrics and combining them into a coherent system. In this article, we will explain what KPIs are, […]
The email bounce rate can help you analyze the effectiveness of your email campaigns. It will show you what percentage of recipients are unable to access your company’s marketing materials at all. By reducing it, you can increase conversion rates and return on advertising, which will ultimately lead to better financial results. […]
The holidays are a great time for the whole family to get together, eat well, talk about life’s events, and watch holiday movies. However, if you’re a business owner, you’ll have a lot of planning and execution to do before you can enjoy some well-earned rest. Claspo has put together […]
The key to automating business processes is using marketing metrics. Marketing metrics are numbers that reflect the current state of the company and the effectiveness of its activities. Their calculation is usually quite simple, sometimes even intuitive. However, the interpretation and ways of using these metrics may not be so […]
Shopify plugins enhance the core functionality of this commercial content management system (CMS). By connecting them, you can expand the list of marketing tools, improve analytics efficiency, gain access to new communication channels, and automate sales. The platform provides virtually unlimited opportunities for scaling a company and optimizing its business […]
In 2024, marketing and AI are inextricably linked. The world’s largest companies began using AI-powered tools several years ago, allowing them to gain and maintain their current leadership positions. According to Content at Scale , 80% of U.S. companies are already using AI, and another 15% will join them this year. Technology […]
By choosing WooCommerce or Shopify, you can quickly create an online store and launch an online business. But it is worth understanding that these are fundamentally different content management systems (CMS) with their own unique advantages and disadvantages. One provides maximum freedom and helps optimize the budget at the start, […]
Neuromarketing is the key to success in today’s big businesses. Companies like Coca-Cola, HBO, Apple, and Google have become industry leaders using it. They have created perfect logos, advertising campaigns, product packaging, and communication policies by combining marketing with psychology and neuroscience. How did they do it? We explain what […]
Migrating from Magento to Shopify is the perfect solution if you want to get an easier-to-manage online store. The first CMS is more suitable for medium and large businesses – it provides almost unlimited possibilities in the field of customization and scaling. Shopify is interesting for its convenience – you […]
Teasers/trailers less than three minutes long, created to launch an idea, a product, or a brand. Producing teasers about your products and/or services is a good way to generate anticipation in the public, not to mention that they are widely shared on social media. 4. Courses Online courses are complex, […]
