Email marketing has been and remains one of the most effective tools of internet marketing, which requires a lot of effort and energy. Of course, no one wants to see low engagement, especially after putting in the effort into mass mailing. If you want to increase your engagement rate and […]
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Is it possible to work without a marketing budget? Yes, but you will have to forget about the good pace of development of the company and its competitiveness. In the article, experts of the agency “Precisely.” told how and why to plan a marketing budget to ensure business development. What […]
This is not necessary for mindless copying, but for understanding the current situation. Browse the websites, brand mia, social networks of competitors. Don’t be lazy even go to bookstores! Collect, analyze data and evaluate what information field your customers encounter daily – what content they find in search engines, which […]
If your product has important characteristics, such as dimensions, brand or number of compartments, then it is worth briefly indicating this in the title. But there is no o cram everything into it, from the region to your advantages – free delivery, high-quality work craftsmen, etc. Firstly, no one searches […]
Targeted emails are a great tool for solving various marketing tasks. In this case study, we will look at three different series of targeted emails created for specific purposes using different approaches to segmentation and personalization. The campaigns pursue different goals: engaging new users, reactivating inactive readers, and collecting valuable […]
Business is not without risks – this is an axiom that cannot be disputed. But why do some companies prosper, even among strong competitors and in difficult economic situations, while others quickly close? It’s all about assessing and managing marketing risks. What is it, how to identify them, assess them […]
Some company managers believe that they have marketing if someone on staff is engaged in compiling leaflets or organizing corporate events, and the sales department works exclusively on a cold base. But this is not marketing, it is survival. Marketing minimum Full-fledged marketing rests on two pillars: Formation of primary […]
User experience is increasingly central to web design. And that’s a good thing. Because your website is actually there first and foremost for the visitors. Of course you want to come out with your brand, your achievements and your style, but you also want to turn those visitors to your […]
A web design should not only be beautiful. It should also be effective. Fortunately, web design and conversion do not have to be mutually exclusive. A well-thought-out web design stimulates conversion. In the past, a website was often just a business card. Now, in addition to a communication and marketing […]
Have a website made”. Mmmm… that’s very broad. On one side of the spectrum you have a one-page website with your activities in broad outline. On the other side is a webshop with a whole database of products that can be safely purchased online. What you want to achieve will […]
