Wild roommates. Thus we could translate into Italian the name of WWF Hungary’s campaign “Roomies from the Wild”, in which the WWF’s campaign Roomies from the Wild organization presents itself to us with a clear, albeit obviously ironic, question: if forests and other animal habitats disappeared , would we be willing to host wildlife in our home?
The graphic representation of the Key Visuals clearly shows how the choice would not be ideal for anyone (i.e. terrible for us and for the animals). The aim is therefore to collect donations to the WWF to help protect natural habitats.
The campaign has already achieved good success, especially thanks to the sharing of the video and images on social media.
Use first-party data to inform your advertising strategy
First-party data is information that customers have agreed to C Level Email List provide to companies, such as an email address or phone number, which companies then collect and own directly.
Building direct relationships with your customers based on responsibly collected first-party data helps you better understand your customers’ needs and deliver a better customer experience, which can increase performance.
Suffice it to say that, for example, marketers who effectively use their first-party data can generate double the incremental revenue from a single ad placement, communication or contact.
Augment your first-party data with the right value exchange
It’s important to build trust with your customers by keeping ALB Directory their data safe, so you need to make your privacy policies clear and accessible, and be transparent about how your customers’ data is used.
When using Google advertising platforms, make sure that people have given consent to the use of personal data for ad personalization according to the EU User Consent Policy .These are some ways in which a company can build a relationship of trust with its customers, who thus choose to share their information (information which is therefore first-party data for the company) because they perceive a clear exchange of value. For example:
Access loyalty programs that offer exclusive rewards or benefits
Invest in privacy-focused advertising solutions
With Google’s privacy technologies for online advertising, you can generate additional first-party data based on visitors to your company’s website.
