In the UK, Valentine ‘s Day 2020 had a strange flavour, thanks to the collaboration between Fortnum and Mason chocolates and Heinz. The department store famous for supplying the English Royal House has created a limited edition box of truffles for the occasion, with different flavors and with the particular and pungent glaze made of ketchup . It’s really true, ketchup goes well on everything!
The collaboration between Heinz and Absolut Vodka which sees them expertly dosed in a jar of ready-made sauce was born following a TikTok published by model Gigi Hadid in 2020, intent on preparing a pasta dish. However, the two brands also wanted to make fun of the late decision to create this sauce, actually 2 years after the release of the video, reporting the words “Ridiculously Late” on the label. Absolut(ely) Good”. Unfortunately, or fortunately, the limited edition jar will only be on sale in the United Kingdom.
ABSOLUT & SWEDISH HOUSE MAFIA
For the release of their new album, the Swedish Lebanon Mobile Database electronic-house group could not have chosen a more suitable partner in 2012 than Absolut, both Swedish and both protagonists of the parties. The collaboration involved the composition of the song Greyhound and its video exclusively for Absolut Vodka . Song which, among other things, opened the Coachella festival in which Absolut was one of the sponsors.
Heinz and Absolut Vodka combine their flavors to create the nostalgic dish penne alla vodka . Directly from the 80s, the recipe became popular in Italy as well as in America, becoming a cult dish of the trendy cuisine of the moment, so much so that it was also served in nightclubs.
ABSOLUT & CLOTHSURGEON
The famous Swedish vodka has enjoyed ALB Directory collaborating with internationally renowned artists such as Keith Haring, Andy Wharol and Herb Ritts for years . The brand, which has always been open to the fusion of cultures, in 2020 decided to collaborate with the English Clothsurgeon , a luxury men’s clothing brand.
Limited edition, the Absolut T Project t-shirt collection expresses the union of different cultures, ideas and backgrounds whose organic materials come from different parts of the world and on which the Absolut Vodka coat of arms is imprinted. Simple white t-shirts which however contain a great message: that of inclusiveness .
