Recruitment marketing is the activity of promoting a company’s employer branding. Its ultimate goal is to attract, engage. Hire and retain high-quality talent through the selection process.
In an increasingly saturated world of work and in which people know very well what they want. Companies implement marketing strategies to secure the best people to integrate into their workforce. This is why recruiters have started to think like marketers. Trying to combine job adverts with real brand strategies to encourage recruiting.
The main components of recruitment marketing
Unlike employer branding, recruitment Azerbaijan Mobile Database marketing has as its key elements:
Communicate with candidates by encouraging them to complete an application.
Write clear and attractive job offers , perhaps thanks to the support of current employees who will be able to focus on the company’s strengths and the advantages of working for it.
Create content that nurtures employer branding and generates trust in candidates.
The differences between employer branding and recruitment marketing
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