This is not necessary for mindless copying, but for understanding the current situation. Browse the websites, brand mia, social networks of competitors. Don’t be lazy even go to bookstores! Collect, analyze data and evaluate what information field your customers encounter daily – what content they find in search engines, which competitors and how they cover goods and services in your niche, what information is expert and valuable?
It would not be superfluous to study foreign experience.
people who did not learn English at school and now desperately ne knowlge to advance their careers,
parents of preschoolers phone number library who want to develop their children to the maximum and effectively prepare them for school,
high school students who ne high scores on the OGE and USE.
example of target audience segment
Here is an example of a target audience segment of a marketing agency.
Each segment has its own pain points, so they ne different types, methods of delivery and emotional coloring of content.
Select content formats and distribution channels
Content Marketing Institute founder Joe Pulizzi recommends regularly bringing yourself back down to earth by asking, “What would happen if all your content disappear one day?” If you’re forc to admit that the world wouldn’t lose anything, then you ne to work on the usefulness, expertise, and style of content delivery. In the battle for attention, the one who can stand out from the competition has a better chance.
The result of this step: a document was ist die marketingstrategie? with an answer to the question: “Who are we? What is our mission? How are we different from our competitors?”
There are over 40 content formats, and more may be add by the time this article is publish. Here are some of the most popular ones: blog posts, how-tos, reviews, FAQs, webinars, infographics, interviews, checklists, press releases, presentations, podcasts, research, forecasts, news, user-generat content, etc.
Conent distribution channels can ar numbers also be different. Among the most popular are the brand’s own website and social networks, separate brand mia, thematic platforms (VC, Habr, Zen), email newsletters, and the mia. The choice of formats and channels depends on the nes of the target audience. Simply put, how and where to post depends on where your target audience lives and what they read.
