Know your own customer The style, structure and angle of the sales page have a significant impact on the atmosphere of your sales page. When you know and know your own customers better than they know themselves, you know how to write text that interests them and resonates with them without manipulation. Remember that your dream client is not a 25-65 year old woman who lives in the city. A dream customer is one person. who can relate to the content will buy your course, coaching or service. How you succeed: do regular market research compile questions that your current customers ask research what kind of problems and challenges your current customers had before they became your customers interview customers In the content academy, I give you ready-made questions that will help you figure these things out. 2.
When you write a sales copy for him everyone
How do you fix this? Create a USP for the product and create a sales message from it. 2 | The price is hidden Up to 90% of customers hate the fact that the price is not visible on the sales page . This also causes people to click themselves to checkout but then leave without making a purchase. This distorts the statistics, making decision-making difficult. If you’re new data worried that people won’t buy a product because the price is displayed on the front page, the problem isn’t the price or how much it is. The problem is that you still don’t know how to tell about the product in such a way that the price loses its meaning.
The sales message must be so
At this point, the visuals should be thrown in the trash and focus on making the text easy to read and understandable. 1 | The sales message is not clear. There is a clear difference between marketing and sales. The task of marketing is to arouse interest in you, your company and your products. The task of sales is to get customers to buy . So don’t focus on marketing on the sales page, but on selling. When the marketing is done correctly and long-term, the sales page’s job is only to close the ALB Directory deal. There is no need to use any gimmicky triplets, cliché advertising slogans or a manipulative style. clear that if a 13-year-old reads it, he will immediately understand what is being sold.
