You can try to use the gimmicky threes of copywriting, but if their style differs a lot from your own, the result will be a herring salad-like sales text that does not inspire you to buy. The worst thing you can do with your own sales page is that when customers meet you for the first time, they have to say that the image they have of you doesn’t match what they’ve read . Those people who are attracted to your style will become customers. Only you can be you. How do you fix this? to suit it. Make sure that the same style is also visible in the company blog, newsletters and social media. 5 | The text is too boring People don’t want information.
Define your own Tone of Voice and edit the sales text
You can try to use the gimmicky threes of copywriting, but if their style differs a lot from your own, the result will be a herring salad-like sales text that does not inspire you to buy. page is that when customers special data meet you for the first time, they have to say that the image they have of you doesn’t match what they’ve read . Those people who are attracted to your style will become Your task is to lead the customer by the hand through the entire purchase process. Therefore, the text of action prompts should also be “from me to you”. How do you fix this? I’ve been teaching for years that “start here” is one of the best ways to get clients to take action: Click here to start losing weight Start gentle yoga for back wellness by clicking here 5 pointless mistakes on the sales page 4 | The emotional level varies in the text of the sales page Two problems can arise at this point: You start to emphasize the negativity and soften the style the further the sales page progresses Or you use an aggressive approach but emphasize that you are a gentle coach The style that is most natural to you should be visible and heard on the sales page.
The worst thing you can do with your own sales
When the customer understands how much help he gets with your product, it doesn’t matter if the price of the product is €100 or €5,000. If the customer wants it, he finds the money and buys. How do you fix this? Add the price clearly below each button. Sales page Masterclass 3 | We play around with the call to action The only function of the call to action is to get the customer ALB Directory to act, i.e. to press the button and go to the checkout. The text of the call to action should be consistent and simple so that the action is pleasant to perform. Prompts to action that speak from the customer’s mouth (eg: “Yes! I want to save money and become wealthy” ) work a little worse than those that prompt the customer to act. When the sales page talks “from me to you”, i.e. from the entrepreneur to the customer, suddenly the customer has to turn his attention to himself and “speak with his own mouth”.
