Facebook ads are engaging when used correctly. Users can interact with your ads by liking and commenting on your posts or sharing your ads, allowing you to delve into referral marketing as well. Pro Tip: Perfect your referral marketing strategy with landing pages and discount codes, and check out more referral program examples for more inspiration! Your video needs to have two things: an optimal length based on the medium and the age of the consumer, and most importantly, subtitles. Nowadays, most people watch videos on mute, so you need subtitles and visuals to indicate sound where it’s needed, for example if the video
Features an animal or a child
Let’s take a look at the best Facebook ecommerce ads and understand why they convert. For the carousel ad category: Pura Vida A carousel ad is an ad that contains a lot of images, sometimes with a video or GIF placed perfectly and subtly to prevent the ad itself from being monotonous. Carousel ads can showcase Germany Phone Number Data multiple products in lieu of actual video ads, like the ones people watch on TV. Pura Vida Bracelets made the best choice when they decided to use this format in their Facebook ad campaign. Check it out: Facebook e-commerce ads (source) According to Facebook itself, this carousel ad was so successful that the brand sold 20 times more of its products.
But why does this work
As you can see for yourself, there’s not “too much” to do with this carousel ad format. The pictures are simple, the prices are there and everything is clickable. What holds them together, however, is the copy. It’s socially conscious and incorporates the brand’s main goals of doing good and supporting artisans around ALB Directory the world, allowing users to understand the difference they can make when buying their products. Oh, of course, I should mention emojis. Emojis are great for Facebook ads because posts with emoticons generally perform better. Carousel ads are perfect for all types of ecommerce stores, and frankly, they are my favorite of the Facebook ad categories. They are great for UGC, great for customer reviews, and even better for showcasing your various products.
