Gen A teens and children are more socially aware than their. Predecessors and given their use of digital devices they are destined to become the youngest consumers.
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By engaging with social media and surfing the The values of Generation Alpha web. Brands can target their ads directly at them, rather than at their parents. Marketing must deal with this process of disintermediation and reshape. Its messages based on the new audience that is being created.
How? First of all, asking themselves what they want.
Generation Alpha and digital
Another point to pay attention to is the decreasing A Complete List Of Unit Mobile Database interest in technological devices . The prolonged and almost forced exposure to the PC and tablet screen during the lockdown. To maintain contact with the sociality that the pandemic attempted to destroy. Has made very young people lose interest in using these devices.
43% of kids say they want to physically see The values of Generation Alpha. Their friends over the weekend and 39% want to meet them online. In general, the computer is no longer among the main interests of the “Alphas”, the priorities are holidays, contact with nature and animals .
However, it is important to keep in mind that this generation has grown up “immersed” in technology so, even before the pandemic, the use of digital devices was strongly increasing.
The fact that there is now a slight (probably temporary) distancing does not mean that Generation Alpha is not the one that makes total use of new technologies.
The Kidfluencer phenomenon
To address an audience of child consumers, what could be ALB Directory more effective than putting yourself on their level and speaking their same language?
This is possible through kidfluencers , child influencers who continue to have enormous success on social media and manage to build very solid and devoted groups of fans and followers.
The authenticity of their content and the honesty of what they express seem to be the decisive factors in the growing success of kidfluencers.
The practice of unboxing, for example, is carried out with new toys that children unwrap and show on video, creating interaction and developing the interest of their peers.
