The new brand identity aims to inspire people to find fun in everyday life. Making every moment playful in a simple way and with a look that remains unmistakably Fanta .
Although its main flavor is orange, Fanta is available The concept of Fanta’s. Rebranding in over 100 flavors worldwide and there are over 180 markets where it is available.
Previously, the brand identity and its packaging system existed in different. Meanings depending on the markets .
Change the main brand color
Change of direction on orange, in the new Israel Mobile Database version blue becomes the primary and dominant color in the Fanta universe.
The various flavor variations are effective, especially the blue shade of the logo works with every color launched.
The brand’s color system is made up of unique, easily identifiable The concept of Fanta’s rebranding colors that provide the brand with an endless range of flavor possibilities.
fanta
The graphic system, inspired by the new dynamic logo, helps Fanta instill playfulness.
Fanta’s new monogram The drawings, made in collaboration with Brazilian illustrator Lucas Wakamatsu , and photography serve as an important tool that brings a Pop of Fun-ta to life .
The inner shadows are also gone
The emphasis is placed on mixed media ALB Directory aesthetics, imperfection and storytelling, to create a distinctive point of view, intended to attract attention through a sort of visual disorder .
In the latest iteration, the logo drops the orange silhouette and leaf. This step is quite effective since Fanta exists in many other flavors that are not orange. Not having that visual limitation updates the brand and takes it to the next level.
The inner shadows are also gone
Also gone is the subtle smile as a detail of the second “A”. Overall, the lines and angles have been redefined to produce a more mature but no less fun brand.
In other applications, there’s a clear sense of fun and effervescence that takes advantage of the many assets at play in the identity, from typeface to illustrations to explosive graphics that can be composed in so many different ways.
Like Coca-Cola and Sprite, Fanta’s new packaging maintains a relatively minimal and clean approach, with the logo positioned at the top of the can. The undisputed protagonists of the new packs are above all the bright colours.
