Targeted emails are a great tool for solving various marketing tasks. In this case study, we will look at three different series of targeted emails created for specific purposes using different approaches to segmentation and personalization. The campaigns pursue different goals: engaging new users, reactivating inactive readers, and collecting valuable product feedback.
Targeted Email Group #1: New User Engagement Stripo
Marketing goal: retaining users at the first america cell phone number list stages of interaction with the product, attracting new users and retaining them at the initial stages of using the product.
In particular, it is important to help those who have started to create their first letter but have not finished editing it. The main marketing goal of these letters is to make sure that the user continues to work with the product and finishes creating their first letter. This is very important, because on average, if a user does not create a letter within the first 7-10 days, the likelihood that they will remain active decreases significantly.
Letters from this group
Each user for whom our system has received confirmation of an event indicating that they started composing an email but did not finish it receives one email. We continually test this email with four variations to determine the most effective approach.
1. The first version of the letter directly 20 best persuasive push notification examples 2024 addresses the user with the message: “We saw that you started creating your first letter, but did not finish it. Let us help you!” The letter provides a full guide on how to work with the editor, including screenshots and examples. The user is also offered to order a ready-made template from our designers or schedule a meeting with the support service to resolve any issues that may arise.
2. The second version of the letter is similar in content, but it has a short questionnaire attached. We ask the user to fill it out to understand what exactly is preventing him from completing the letter.
Example of a targeted email with a short survey
(Source: Letter from Stripo)
3. The third version is a personalized letter cn numbers from our CEO Dmitry Kudrenko. It says that he noticed some difficulties with the user and is ready to help. The letter also contains a guide on how to work with the editor, but it is sent on behalf of the CEO.
Example of a targeted letter from a CEO
(Source: Letter from Stripo)
4. The fourth version is also a personalized letter from the CEO, but in plain text format. This format imitates a simple, unobtrusive text letter that looks less formal than block letters.
