“We want an impactful brand that encourages young people to feel positive and excited about sex again.”
We have sex less than once a week, this is one of the insights that gave life to the brand’s vision.
The brand launched a few weeks ago with the debut of the Secondskin condom, a vegan product available by subscription and made using a sustainable source of rubber, part of the Regenerative Rubber Initiative.
Uncommon unveils a new brand of sex
Agency co-founder Nils Leonard said: “Porn has never been so Vietnam Mobile Database readily available, dating apps are actually tearing us apart. Sex Brand is here to help stop the death of sex and also make a significant impact about the world”.
The packaging features the UK’s first fully recyclable polyethylene perephthalate (PET) condom sheet.
Sex Brand will extend its range in the coming months, in the meantime, in addition to condoms, a hyaluronic lubricant and a “versatile” vibrator have already been added.
The creativity of the advertising, captivating and seductive, is centered on the slogan: “Sex is dying. We are here to save it”.
SEX BRAND from Uncommon London on Vimeo
Gove says almost a quarter of young people ALB Directory aged 18 to 30 have not had sex in the last 12 months due to their consumption of pornography.
Condom distribution reportedly remains inaccessible across the country, with large discrepancies outside of urban settings. By February the company had already raised more than £500,000.
