Known by all thanks to its indestructible mobile phones such as the 3310. Between the 90s and 2000s Nokia was a truly iconic and popular brand. With Nokia Connecting People an unmistakable design, various customizations and ring tones still in our memories.
Nokia rebranding – old advert
Innovative tool for the time, in which the animation of the meeting of two hands. When turned on gave the impression of entering the future of technology. Precursor of telephone games such as the unforgettable Snake , protagonist of endless challenges between friends.
But then what happened
In the boom of its success, 1998, Nokia’s sales turnover amounted to Argentina Mobile Database 20 billion. Dollars with a profit of 2.6 billion: the Finnish brand controlled 30% of the mobile telephony market.
Nokia 3210 -rebranding – ninja marketing
Since 2010 , however, everything changes: Symbian , the Nokia Connecting People operating system created internally, is soon surpassed in terms of performance and technology by its competitors Android and iOS.
Nokia prefers to invest further in its system rather than follow the growing needs and evolving demands of this new market. Despite the efforts, investments and changes implemented, Nokia has not managed to keep up with its competitors, so much so that over the years it has ended up in the friendzone of mobile phones.
Rebranding an input to real change
After many years, Nokia intends to give a new perception ALB Directory of itself. No longer a B2C mobile phone company but a B2B technology and innovation company . And it does so by communicating a new logo image that reflects the peculiarities of its new mission. A new brand focused on networks and industrial digitalization that has little to do with the Nokia of our memories.
Nokia old and new logo
The old characterization of the logo is replaced by a set Nokia Connecting People of letters inspired by shapes and geometry. Although the letters NK and A have been cut to give a clean and more futuristic look , overall it is not difficult to recognize the Nokia logo.
Nokia rebranding 2023 ninja marketing
Presented against colourful, gradient and bright backgrounds that recall energy, the rebrand implemented by Nokia, in collaboration with the design consultancy firm Lippincott, is accompanied by a series of images that refer to technology, digital transformation and the power that human synergy generates in the world .
