The new interpretation of the famous.
New York’s secret formula has always been the New look for the symbol of New York ability of its diverse communities to work together . With trust and with a common purpose, to solve problems and address change.
The new logo is diverse, universal, inclusive and appealing to all ages and ethnicities.
In the video we can hear people with different backgrounds and accents . They each explain why they love New York City using the statement “we.”
The history of the brand
On a wide range of objects, posters, gadgets and clothing. Thanks to Japan Mobile Database Glaser’s work, the heart becomes the universal emblem of love .
The font used is American Typewriter, a special New look for the symbol of New York slab serif. Created in 1974 by Joel Kaden and Tony Stan for the International Typeface Corporation.
After the terrorist attacks of September 11, 2001, Glaser created a new logo for New York City. The modified symbol featured new writing.
Countryside
Not just celebration. The campaign has ALB Directory already come to life. In the city and represents an opportunity for civic engagement to which everyone can contribute.
The campaign asks everyone who loves the greatest city in the New look for the symbol of New York world to show it. by lending a hand and spreading that love on every block.
New York
The initiative involves partnerships with public agencies, non-profit organizations and companies to reaffirm that New York City is the safest, cleanest and most inspiring place to live and work.
