This year Campari presents itself to international markets with an unprecedented brand identity. The result is a sculptural and iconic synthesis of all the elements. That constitute the roots, identity and future of the quintessential Italian aperitif .
The bottle has been completely redesigned by the Robilant. Branding firm to fulfill its role as the undisputed protagonist in bars all over the world.
campari
With an elegant majesty, its glass body is enriched by a refined and significant canneté motif, a detail that recalls the late-deco style and is inspired by the rich Milanese architecture , including the famous Camparino in the Galleria Vittorio Emanuele II, where everything It began.
The crucial elements to create a strong identity
Just as our personal identity makes us unique, a brand’s identity Cambodia Mobile Database represents that mix of special ingredients that allows the company to stand out on the market. Campari has always had a strong and memorable identity, without equal, imbued with charm and seduction.
Consistency, creativity but above all values. Today, the most recognized and successful brands globally are those that have a strong genetic code, which customers can recognize from afar.
The inspiration for Campari’s latest redesign
But how do you ensure consistency ALB Directory across all company communications and materials?
« From a brand strategy point of view, when you know who you are and where you are going, there is no room for mistakes», continues Molinaro. « You have to be good at putting everything “in focus” upstream. Then there’s the design. An identity that can become an alphabet and a visual language, guarantees impact, identity, coherence and, last but not least, scene .”
