While ChatGPT, Bing, Bard, MidJourney grab major headlines thanks to their increasingly dominant presence in our daily lives. Marketers are learning to understand the enormous importance of artificial intelligence for their Content Strategy.
The advent of these tools has made marketing much more accessible. Automating complex processes that often required very high and decidedly fragmented skills.
More and more people are turning to tools like ChatGPT to search for even more detailed answers. Needs are changing and so are the tools, here’s how to use artificial intelligence to simplify content search .
The three main limits of artificial intelligence
Before using AI for your content strategy it is necessary to Northeast Mobile Database remember the negative aspects and limitations of these tools.
artificial intelligence
AI can’t understand search intent
The answers offered by algorithms are becoming increasingly more precise than public research, but they still fail to understand the actual intent .
A practical example: what is a user looking for if they write “pink”? Does it refer to the color, the flower or the name of a person? Google would not be able to understand it and could not ask to clarify the concept, so it would offer the best hypothesis and, if it did not correspond to the user’s needs, the latter would be forced to refine the search. AI cannot know exactly what a person wants at the moment he is looking for something.
5 tips on how to use artificial intelligence for your content
More and more brands have started using AI to create advertising ALB Directory campaigns. One above all is Coca Cola , which made use of artificial intelligence in one of its latest commercials, reducing costs and creating more creative ads.
Optimize content to be found
The user experience is optimized as much as possible to help him find the content most relevant to his interests. For this reason, it is essential to help algorithms discover your brand’s content by using creative and compatible formats and capturing the audience’s attention with visual elements and narrative hooks. You must always be on the side of your audience to be appreciated and followed.
