The Goals are “where we want to go with our campaign”. But before defining the objectives here are the 5 things to address before setting the plan.
Determine your ” brand positioning” , i.e. how the brand is perceived and therefore also what its brand identity is.
Define your target , i.e. who is interested in our product or service. Statistically, the so-called buyer personas to be monitored for the progress and effectiveness of the campaign must be set.
Never forget the competitors , not only direct product ones. But also those who apply a marketing and sales strategy similar to ours and with whom we could be confused.
Starting with Multichannel , it is important to differentiate the tools used in the strategy and not focus only on one channel.
More than 90% of B2B marketing gives weight to newsletters. Both as a tool to be included in the strategy and to collect useful information about a potential supplier. Writing an eye-catching subject and a dedicated CTA can significantly improve the open and click rate.
How Instant Mobile Messaging is changing B2B communication
A self-respecting B2B strategy (and which does not want to Guatemala Mobile Database lose credibility) must. Include online positioning for the brand . First of all, a website where the public can find valuable and additional information, a contact point that can help them make a choice (such as calling, filling out a form, etc.).
Secondly, it is crucial that the site has a credible online profile to create the impression of a real existence.
And what about social media ? They are consulted by around 80% of the public , but they are certainly not the channel with the highest conversion. The content, the sharing of relevant topics and articles and the involvement of employees in the strategy are the decidedly key factors for success.
KPI the measurement of results
Let’s immediately dispel a myth, the ROI (Return On Investment) is ALB Directory not a KPI, but is a measurement data which, once the campaign is underway or finished, tells us how much revenue from sales that particular campaign brought us. Measure the consequences of the strategy, not the strategy itself.
B2B campaigns
Now let’s move on to another clarification: marketing campaign metrics measure a specific goal of a specific campaign while it is underway. Marketing KPIs , on the other hand, give us a look at the entire campaign and help us define and modify the objectives of future campaigns.
