When you enter the world of programmatic advertising , the variety of formats you can draw on is truly vast. From the infinitely small to the largest, they are suitable for both achieving branding and conversion objectives. But how to choose the right format at each stage of the funnel?
The Conversion Funnel
Before delving into the world of the Ecuador Mobile Database most suitable formats for each phase of the funnel, it is essential to have in mind what a conversion funnel is and what the steps that compose it are.
Choose the right format at each stage of the funnel
Credit: Semrush – The Marketing Funnel: what it is and how it works
The conversion funnel is traditionally divided into 4 parts, based on where the user is.
Awareness : at this stage the user still does not know the brand or the details of its offer well. When he is in this phase, the marketer’s task is to bring him closer to the brand by showing not only the products, but also the history and values behind the brand in order to involve him. A compelling narrative is key.
Choose the right format for each stage of the funnel
In the awareness phase, the relationship ALB Directory between the brand and the user is still immature, if not non-existent. The user is not looking for that product, but, on the contrary, is reached by various advertising messages while he is engaged in other activities.
At this stage, many brands compete for the attention of the same user.
How to get noticed in the crowd?
With the presence of dozens of competing offers, brands must be clear about what are called Unique Selling Points .
Even more important than having clear USPs is knowing how to communicate them. For this reason it is essential that awareness adverts tell a story before even telling a product. For this reason.
video or audio
formats are suitable, since, much better than static formats, they are able not only to narrate the story of the brand and its values, but are also able to involve users and increase their attention.
