Coca Cola’s creative campaigns

The creative agency that followed the “One thing we agree on” campaign is no stranger to highly creative projects. Last spring, again for the brand Coca Cola’s creative campaigns with the double C. It launched the “I see Coke” campaign in the Middle East. Consumers in the Middle East can receive, via email, a voucher for the purchase of the drink, by communicating with Alexa . While watching films and television programs (appropriately selected in a specific catalog by the creative agency), every time the product appears on the screen, the user is invited to say “I see Coca-Cola”.



The history of Coca Cola slogans

When the name of the brand was Nepal Mobile Database created in 1886 by Frank M. Robinson (partner of the founder John S. Pemberton), the double “C” was specifically chosen, as it was considered excellent for advertising. The history of Coca-Cola slogans is long and full of expressions which, over time, have entered the collective imagination.

“It’s a one-of-a-kind vocal campaign,” emphasized Santiago Cony Etchart , creative strategy director, The Coca-Cola Company Eurasia and Middle East.

Also in this case, the promotion of the most famous drink in the world is connected to the sense of sight. And this time too, it is the others who select their presence (as in the case of the previous campaign). The company simply collects the tags.


Let's see the most significant steps

The company’s first clam was published in the Atlant Journal  ALB Directory in 1886. “Delicious and refreshing” were the words used until 1920;
In 1890, “Coca-Cola gives you momentum and supports you” was added to the previous slogan , developed by the Massengale Advertising agency of Atlanta.

Subsequently the task was entrusted to the D’arcy agency of St. Louis, thus a forty-year collaboration began. There were several claims developed over the years: the first was “Every time you see an arrow think of Coca-Cola”, “Good to the last drop” in 1907, “Thirst knows no season” in 1922 or “The break that refresh” first appeared in The Saturday Evening Post in 1929.

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