Each social platform varies depending on its objectives, type of content and audience.
Analyzing the specific data of each network, it emerged that the moments of greatest involvement are usually Tuesday, Wednesday and Thursday, especially between 9:00 and 12:00.
The best times to post on social media in 2023
Weekday mornings are generally considered the most successful times on many platforms, such as Facebook , Instagram , Twitter and LinkedIn .
However, as we will see in detail, Pinterest and TikTok record greater engagement in the afternoon.
It is important to note that this information is only a general overview, as each platform has different engagement ranges throughout the week and at significantly varying times.
The best times to post on Facebook
Facebook remains the most used platform (90%) by digital Exit Mobile Database marketers worldwide.
The ideal times to post on Facebook are Monday to Thursday, from 8:00 am to early afternoon, usually until 1:00 pm.
The only times to avoid posting on Facebook are very early hours, generally between midnight and 4:00 am.
It is important to consider that engagement also depends on the frequency with which we publish on social media and the type of content we share. Not all social content adapts well to all platforms, this is to say that publishing the right content on the right platform always makes the difference.
The best times to post on Instagram
In second place among the platforms most ALB Directory used by marketers we find Instagram , with a percentage of use of 79%.
While the competition between Instagram and TikTok for short-form videos is still ongoing, the use of Reels represents 30% of the time spent on the Meta-owned platform.
The best times to post on Instagram are generally Monday, Tuesday, Wednesday and Friday between 9am and 1pm. Very similar to Facebook, the “off” hours are the early morning of every day of the week, from midnight until 4:00.
The best times to post on social media
Remember: Instagram’s algorithm is unpredictable. To be successful on the platform you need to find a balance between consistently posting high-quality content to engage and continue to entertain your audience.
