An advert with spontaneous emotions

Splattered on various social networks as a trend topic these days, we find the new Esselunga La Pesca commercial. A simple story that however split the public’s reactions in two.

If on the one hand there are those who appreciated the good feelings and interpreted the film as a contemporary and melancholic glimpse of a current Italian family facing separation, on the other hand, there are those who contest the commercial, pointing it out as representation of a stereotype that recalls the necessary need for a traditional, united family unit.

Among the main ones: it allows you to obtain data to make an advertising campaign work effectively; helps to organize a structured and verticalized marketing strategy on each of the phases; it favors sales processes and broad public participation as it lends itself to omnichannel strategies.

The AIDA model then allows us to generate nurturing and, therefore, to cultivate the relationship with the customer involved in the process.

Spot Esselunga the divergent points of view

And perhaps this is precisely what the film manages to How to Build Phone Number List bring out: the different perceptions that each of us individually had from the commercial. Yes, because the experiences, whether positive or negative during growth, have influenced our emotions, our vision, our sensitivity, more simply our world.

A child who has passively experienced a parental separation is probably able to grasp those feelings of emptiness and that desire to reunite the two most important people in his life.

Family doesn’t change emotions

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There is no discussion about whether or not it is right for two parents to ALB Directory separate, why they do it and who is to blame. Even if this dynamic and evolving society has accustomed us to the normalization of separate, extended, incomplete, colorful families, the possible existence of internal suffering in some people, whether small or adults, cannot be denied.

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