This is the claim that dominates the latest photos of the campaign. Each sign advertises their establishment’s food as number 1: for example, “best pizza”, “burger number 1”, “king of falafel”. The common element is that each of them is accompanied by the presence of the drink.
Coca Cola one thing we agree on
Coca-Cola becomes a plus that enhances the product. Who says that? Certainly not the company, which limited itself to recording the fact and enjoying advertising at practically no cost . An alternative form of word of mouth that has made it the involuntary object of the observation of its position in the world of beverage.
Everywhere with the first ones
“One thing we agree on” mentions the company in the Saudi Arabia Mobile Database photos of the campaign launched, initially, on billboards and newspapers, and then extended to social media.
From the rustic trattoria, to the starred restaurant, to the fast-food restaurant, to the pizzeria. From the most luxurious neighborhoods to the peripheral ones, there is always Coca-Cola, the symbol of globalization that brings everyone together.
The agency, which has been dealing with the brand for two years, has taken the name of the product out of the comfort zone, demonstrating its flexibility. All with simplicity and cunning. He demonstrated that the drink maintains an undisputed primacy, without declaring it but making others admit it, with facts. Coca-Cola simply photographed the evidence and showed it .
The combination of Coca-Cola and food in Italy
The drink is no stranger to combining food with its ALB Directory advertising campaigns. Even in Italy, in 2018, it launched a campaign similar to the US one, in which it was accompanied by various Italian dishes.
“We realized that in Italy we cook well and we talk about food before, during and after meals. Coca-Cola can play a role in this” explained Annalisa Fabbri, Marketing Manager of Coca-Cola Italia. Hence the Latin claim ” De gustibus”, indicating that it is not important what food you like, but rather the moment in which Coca-Cola brings people together at the table.
