In the promotional video, Nikon Peru showed a series of real-world photos, on which we see the AI suggestions imprinted .
The campaign, with the slogan ” Don’t give up on the Nikon challenges artificial intelligence real world . Puts the creativity of photographers at the center and aims to steal the show from. AI image generators, which have been dominating the headlines since the beginning of the year (despite the their current limitations).
nikon challenges artificial intelligence
Nikon Peru, in its video stated that ” this obsession with the artificial is making us forget. That our world is full of incredible natural places that are often stranger than fiction. We created a campaign with truly incredible natural images shot with our cameras. With keywords like those used by artificial intelligence .”
Latin America is one of these places
Where photographers are progressively Country Email List losing space, work and profits.AI image generators, like Adobe Firefly, are paving the way for an ever-broader audience.
One example among many, those who cannot afford to travel to remote places with expensive equipment.
The campaign spread across the entire Peruvian national territory has met with considerable success . In fact, Nikon claims that “the reactions have been incredible, with an approval rating of 99% and brand recognition of 95%. And it has inspired hundreds of people to go out with their cameras.”
This is the first case in which a brand has felt the duty to take a clear and strong position with a campaign that challenges artificial intelligence. The reason is very simple: no work is being done to ensure coexistence with traditional photography .
Nikon’s campaign was much appreciated
But there was no shortage of criticism . In fact, the ALB Directory camera manufacturer was accused of using free images, downloadable from sites like Unsplash and similar.
Although the photographs were taken with Nikon, some users said that they expected better quality given the size of the brand.
Finally, it’s important to remember that AI and traditional cameras shouldn’t necessarily be viewed as two polar opposites .
There are numerous examples that demonstrate how AI is transforming how cameras work in innovative ways. Some examples are increasingly intelligent autofocus and improved image processing.
Probably the future of photography is that of coexistence between the two worlds and not of competition.
