Integrated commercial strategy and call center: potential and costs for the growth of your company
A few years ago telemarketing was synonymous with high costs and poor results. Today the sector is completely revolutionized.
The opportunities are truly many and, above all, concrete . What made this change possible? Simple, the integration of the call center activity with the commercial network .
Good coordination between operators and agents, together with the right marketing and communication strategy, have revolutionized the sector over time and today allow entrepreneurs to achieve numerous objectives.
Let’s examine some good practices that help the entire sales network to work better, right from the first contact with the customer, to bring greater results to the company.
How to integrate telemarketing for agents into your company?
Behind every sale there is a specific communication , designed for a certain target and with an optimal channel.
From this perspective, a fast and direct tool, such as a phone call , can make a big difference. The use of this tool, however, must be conscious and professional; This is how the call center activity comes into play. new data At this point, a company has two options: a classic or integrated call center .
Most of the time, the choice falls on the first option. A choice that, however, turns out to be ineffective and wasteful of resources.
In this case, in fact, the call center is only used to purchase telephone numbers to contact, without a real strategy and with the idea of closing the sale already on the phone. If something goes wrong, the sale is lost forever.
An integrated call center, associated with an integrated commercial strategy , on the contrary, proves to be a winning move and above all one that puts the investment made to good use.
Integrated business strategy: what do you need to know?
We talk about integrated commercial strategy when a company uses different communication channels, coordinating and integrating them with company functions , with the aim of increasing sales and reducing costs. ALB Directory To work best it must be a dynamic strategy , I.E. Modifiable and adaptable based on new market scenarios and new public requests.
Therefore, its planning requires careful study :
1.Of the company
2.Of the choices and commercial strategies in progress
3.Of past results
4.Of company objectives
5.Of the competition .
