Perhaps an article on writing more interesting and engaging newsletters seems strange or useless to you since you don’t even use email marketing! Tips For Attractive Newsletters
You are not the only one! For some reason email marketing is a minor to unknown issue for many businesses, especially small businesses . After all, what are you going to gain by using email marketing or writing a better newsletter?
The answer is a lot! Because we imagine you don’t know that email marketing is the #1 channel for converting users into customers and the most profitable !
Before we start giving tips let’s see some things to be on the same page.
What is a newsletter?
The newsletter is a tool used by businesses and organizations to share relevant and valuable information with their network of customers and subscribers . Newsletters give you direct access to your audience’s email inbox . Allowing you to share engaging content and your latest database news, promote products, increase traffic to your website and of course your sales.
Plus, email campaigns are easy to measure . That is, to provide statistics , which means that you can monitor your progress . And make essential adjustments that lead to more attractive newsletters.
What makes newsletters a great marketing tool?
The newsletter is in no way an offer newsletter (although it also includes offers) or a message with just a few lines!
Newsletters are a great way to interact and connect with your audience and inform them about things about your business on a regular basis. Newsletters are personal, targeted and consistent.
Attractive newsletters can now guarantee constant traffic to your website, participation in your webinars, promotion . And reinforcement of your other ALB Directory events and of course product sales .
However, for newsletters to be effective they need to be well designed, well written and on a consistent basis – which is easier said than done. Tips For Attractive Newsletters
Some businesses still think that creating attractive newsletters is an easy way to attract hordes of customers which is clearly not the case unless they have managed to set up an amazing email marketing system and strong relationships with their audience. It is a way of attraction but certainly not easy!
When product updates are interspersed with blog posts and offers in your newsletter, the newsletter probably doesn’t have much chance of being successful in the long run.
