which social media content performs best for your audience and your market. As well as delving deeper into which conversations are trending to discover information about your target. Before you start writing, create your style guide. Building an authentic and distinct voice that will allow you to improve the brand […]
Telemarketing List
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No, we don’t talk about what the user will see. Let’s talk about what whoever sets up the campaign will see. Unfortunately, Demand Side Platforms are complex machines, which require being handled with caution, due to the numerous levels they are made up of. In some cases the high level […]
A key element of every campaign is who we want to reach, which is why it is essential to know. Which targeting options are available in each DSP. The types of targeting available can vary from the broadest. Lifestyle/affinity-based (available, indeed, in almost all modern DSPs) to the most granular. […]
If you have approached the world of programmatic advertising . You have certainly heard of Demand Side Platform: the machines that form the basis of programmatic. TO To date, there are a few dozen on the market and to orient yourself you would really need a guide. Or at […]
Remarketing is certainly one of the most used targeting strategies to reach users inclined to purchase. But the format also plays its part. If you have good lists of users ready to purchase, it is worth using Dynamic Creativity. I.E. creativity that composes the advertising banner based on the products […]
If in the awareness phase the brands have competed for the user’s attention, in the consideration phase. They must convince the user that their products are right for him. Which formats are best suited to convey this message? An interesting move to convince the user that a certain product is […]
When you enter the world of programmatic advertising , the variety of formats you can draw on is truly vast. From the infinitely small to the largest, they are suitable for both achieving branding and conversion objectives. But how to choose the right format at each stage of the funnel? […]
The Goals are “where we want to go with our campaign”. But before defining the objectives here are the 5 things to address before setting the plan. Determine your ” brand positioning” , i.e. how the brand is perceived and therefore also what its brand identity is. Define your target […]
Not all brands are made for consumers (customers) and not all brands are made for companies (business). There are companies that adopt B2C marketing and acquisition strategies. While others try to establish lasting relationships with B2B campaigns. Defining B2C or B2B strategies poses a challenge, it represents an important crossroads. […]
Diesel unveiled a new collaboration with Durex at Milan Fashion Week. The partnership was revealed during Wednesday’s show at Superstudio Maxi . The sex A mountain of condoms positivity of designer Glenn Martens ‘ Fall Winter 2023 collection on the catwalk . The D of Durex merges and confuses with […]
