With global e-commerce revenues totaling nearly $27 trillion , companies are further strengthening their digital presence to boost their bottom line. Somehow e-commerce marketing becomes an integral part of their business strategy.
If you see that the usual tactics so far are not working and that your income still remains low , it’s probably time for a change!
If you want to stand out in a competitive market. You will need a carefully planned e-commerce marketing plan that meets the needs of your target audience as this will also lead to an increase in your sales. Profits Using E-Commerce
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What is e-commerce marketing?
E-commerce marketing is the process of motivating consumers to buy products or services sold online. This includes the entire customer journey , from simply learning about your brand, gaining trust and connection with your business, and finally making the sale.
Of course, there is no single “best” way to approach customers . Depending on your ideal audience and their needs there are different tools you can use. The main thing is to know who you are addressing but also to keep your eyes and ears open to adapt each e-commerce marketing tool to your needs.
Email marketing
A tool that is not used by many but even when it is used it is done in the wrong way . But something that entrepreneurs ignore is that e-mail marketing is the most powerful channel (even than social media) for converting leads into customers and the most profitable for a business.
How about that?
Email lists are made up of “warm” audiences . That is, from people who voluntarily gave their e-mail because they were interest in your product or have ALB Directory already bought from your company. Profits Using E-Commerce This means they are already connect with you . So it is easier for them to buy from you again.
Let’s make it clear here that when we talk about e-mail marketing, we in no way mean the annoying and spammy e-mails with endless offers that flood our e-mail.
