Test things a little bit at a time I know this is boring and boring. But if you think about the very first car ever built and compare it to today’s cars, the differences are significant. The first version is not perfect, but with small changes it can be polished to almost perfect over time. It is worth making changes a little at a time also because you know which changes will bring results. Sometimes the changes bring no results at all, and sometimes the results weaken. is much easier to go back one step than to think about which of the 17 changes caused the results to deteriorate. How you succeed: test one or at most two things at a time document the changes and results in e.g. Excel take the time spent on the sales page as a new statistic (Google Analytics) and investigate whether there are any tips on where people leave the sales page you can also take advantage of programs like Crazyegg or Hotjar . 5.
These are also important learnings and it
The good thing about testing two different versions is that you quickly learn to see which differences make people buy and which make people leave your sales page. How you succeed: In order to trust the results of the tests, direct new database at least 100 people to the sales page, then see the statistics (CTR and conversion) compare the results and choose the sales page with better results. If the statistics show that the CTR of one sales page is better but the conversion of the other is better, combine the third of these two sales pages and test it with one of the two. redirect 100 people to the sales page again then see the statistics (CTR and conversion) compare the results and choose the sales page with better results. 4.
Write two different versions Write
Test style, emotions and angles We can always assume things, but the surest way is to test. What style appeals to your potential customers, what emotions make them react? head? These are important and surprisingly ALB Directory easy to figure out. How you succeed: make social media posts with different styles, emotions and angles see which posts are most commented, saved and forwarded form a picture of what appeals to your potential both long and short sales text. You can also write two different versions and do an A/B test to see which one gets you more purchases.
