In social media, measurement is key to determining the success of our actions. In social media or in any other discipline of digital marketing ( seo positioning , e-mail marketing, advertising campaigns…) without objectives we will be doomed to failure . For the simple reason that we will not really know what we are investing for or what return we are obtaining. Therefore, They must be achieved in a specific period thanks to the strategy that we will define for it. Measurable. Otherwise, we will not know if they are being fulfilled. Defined in time. Establish a specific period for its achievement. Realistic. That is, they can be fulfilled based on our resources and the actions to be executed.
Social Media Marketing Objectives. How should they be?
Its translation would be “Key performance company data indicator or management indicators.” that is, metrics that help us identify the performance of a certain action. Definition of the main social media kpis scope. Number of people who have seen the publication of a social media profile on their screen. Conversions . Action of achieving a previously defined objective in google analitycs. Therefore, Average duration . Average time a user spends visiting a website or viewing a video. Engagement. Percentage of user interaction with published content (videos, links, images…). Therefore, In social networks, the fact of achieving commitment with our community of users. Fan or follower. User present on a social network that follows a brand, company or other user motivated by the interest aroused by the content they share. Impressions.
What are KPIs or key performance indicators?
Number of times a post on your page is displayed. Therefore, whether it ALB Directory is clicked or not. Users can see multiple impressions of the same post. Frequency. . Interaction . Data or opportunity to contact a potential client. Mention. Action in which another user cites or references another user. Web sessions. “set of actions” that “a person” performed using a “specific browser” on your website, “in a certain time. Bounce rate. Session that only triggers a request to the analytics server, for example, when a user opens a single page on your website and then exits. Therefore, Average viewing time . Average time that users are consulting content. The only users. Number of different visitors come to our website. Sales. Action in which a user acquires, through payment, a service or product on a website or social platform. Web visits . Number of visits that a website has received. Visualizations.
