Scott Cook Scott Cook”A brand is no longer what we say it is. but what consumers tell each other about what it is.” If you are in the habit of shopping online . you have certainly already reli on reviews from other customers to buy or stop buying a product. Channels and right? That’s what Scott Cook is talking about. It’s just that. nowadays. there is no longer any way for a brand to deceive a consumer . claiming to deliver something that it doesn’t deliver. In fact. Philip Kotler — consider the father of Marketing and one of the authors I really like — already said: “The best advertising is done by satisfi customers.
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Philip Kotler Furthermore. he highlight that a lot has chang with the communities creat in the digital environment : people start to exchange information Channels and about products and services. and this end up becoming more relevant in the purchasing decision process new database than the information that the brand itself discloses . . Oh. and here I also mention the importance of branding and good positioning in building a brand’s reputation . 2. Philip Kotler Philip Kotler“It’s.
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Analyzing publication metrics is essential to filter which types of content or themes generate the most engagement; And. finally. use the analyz metrics to create increasingly “popularizable” content . Have you notic how your brand’s speech is completely link to the desires and doubts of ALB Directory your audience ? By becoming a good listener. you’ll know what to say to attract the right audience.
