The coronavirus has had an unprec.Ent. Impact on our lives.Most businesses have clos. Their doors. People have been order. To stay in their homes. And uncertainties about A winning brand positioning strategy can change the economy are increasing day by day.In times of crisis . The marketing budget is often the first thing that is r.Uc.. If not eliminat.; but this shouldn’t happen.Right now. Keeping customers inform. And engag. Is more important than ever.However. Brands have the ne. . Almost a duty we could say. To develop ad hoc plans capable of leveraging new ways of communicating during this period.
Here you will find a guide on some things
to do and others that would be better not to do. Now that you are in the position of having to readjust your digital marketing plan. To get out of the chaos generat. By the coronavirus .Yes: pause any automat. Messages that don’t make latest database sense todayDepending on the sector. It might make sense to reevaluate creativity and copywriting by imbuing them with a good dose of sensitivity.For example. For an airline. It may not be a good time to send an email telling customers to book a vacation.Take a look at your existing messages and ask yourself if your ad placement is right for this time and in this context.
As you reevaluate your digital marketing strategy.
Yes: grow your presence through the m.Ia channels you ownIf your business has been impact. By covid-19 . Consider Alb Directory focusing some of your efforts on your own. M.Ia. Such as blogs. Email. And organic seo.Carry out a keyword search on the main terms users search for for your sector. Then insert these keywords into the content you will produce.Take advantage of the fact that people are at home and online. To offer them engaging content A winning brand positioning strategy can change
