All email that is going to be part of an email marketing strategy must be structured from a header body and footer header . It is the main area and is made up of the subject line short text that appears at the top whose objective is to capture the attention of the recipient and motivate him to open the message the preheader Snippet of text that displays next to the subject line in recipients inboxes and the senders name and email address which should easily relate to your brand or domain. body . This is where all the important information should be laid out. It has two specific aspects that you should take into account personalization and CTAs. The first involves.
Tailoring the content to each
Recipient individually. The second calls recipients to perform a specific action such as clicking a link downloading a resource or making a purchase. Footer . It is the section located at the end of the email and contains additional and relevant information for the recipient. Include for example links to important pages on your website and Finance And Banking Email List our profiles on social networks contact information or the option to subscribe and unsubscribe as it is a legal and ethical requirement in email marketing. Balance text and images Use attractive images that complement your message but dont go overboard with the number. Make sure you include.
Enough text to get your message
Across clearly and can be understood even if the images dont load correctly. The proper proportion is text and images . These in addition should not exceed KB if we want to avoid slowing down the loading of the email. Use blank spaces Avoid creating an overly busy design that overwhelms your subscribers. Use white space to separate elements ALB directory and make your content more readable for a better overall aesthetic. Choose a legible font Choose email fonts that are safe and easy to read on different sizes and devices. Avoid overly fancy or unusual fonts that can hinder readability. According to WSchool some of the safe web.
