Sales models have evolved as a consequence of changes in consumer and purchasing habits. It makes no sense today to continue betting on traditional sales methods such as the “Cold door” or contacts. Now a new sales model is impose base on three fundamental pillars . We are talking about social selling. If you want to know what it is and how to apply it in your business model, we will tell you in this article. Social selling selling through social networks is not something that can be handled empirically. it is necessary not only to maintain a commercial profile on social networks , but also to previously make a social media marketing plan where the strategy to be followed is established and thereby ensure success from the beginning.
What is Social Selling?
When we refer to social selling we are talking about executive data a marketing strategy in which the use of social networks is integrate, not simply to sell on them This strategy allows sales staff to ensure early and friendly contact with the buyer. Its purpose is to establish a brand image where the company has shown as a leader and reference in its area. Customers are becoming more interactive, active and critical every day. They don’t want to buy a product. They want to gain an experience. they are looking for an expert in the sector who offers solutions to their needs. compete with the leaders in our sector achieving brand reach and recognition is now more achievable thanks to social selling strategies , Determine the type of content to transmit it is key to analyze, through the different measurement tools,
How to implement a Social Selling strategy?
Measure the competition from the beginning networks not only ALB Directory allow us to know our target audience better, we can also monitor the type of communications that the competition handles and design an even better sales strategy or with a different approach. Increase brand reach since its creation if something characterizes social networks, which can be trust. Integrate current topics. Even some crms allow you to connect different social networks on a single platform. facilitating the communication process in order to maintain a personalized conversation with each of the prospects at all times and carrying out adequate customer management.
