Sales Funnel | What It Is
The sales funnel is a tool that helps you visualize how users would interact with your business and what stages they go through to make a final purchase decision. However, that’s not all.
A well-crafted sales funnel also offers valuable insights into your customer journey , helps you spot gaps in your marketing strategy , and can help increase conversion rates . You can leverage the insights gained during the customer’s buying journey to improve your marketing strategy as well as improve your products and services.
The sales funnel consists of 4 stages: awareness , interest , decision and action .
Let’s see now how you can use the sales funnel to increase your sales.
These tips will help you attract new leads, build greater engagement with your existing customers, and increase your overall lead-to-customer conversion rates.
Tips on how to use the sales funnel
- Create high-quality content on a regular basis: Creating high-quality , informative and engaging content is a proven way to get more traffic . A piece of well-crafted content that is better than everyone else’s content is likely to rank at the top of the SERPs (search engine results) – resulting in free organic traffic.
- Search Engine Optimization: Also known new database as SEO(Search Engine Optimization) . It’s a set of factors that help your content rank higher in search engine results . By optimizing your website and pieces of content, you can earn higher positions in the SERPs and get more free traffic .
- Social Media Sharing: By sharing your content, you can get free traffic from social media platforms.
- Guest blogging: Guest blogging, or hosting guest articles on your site, is another way to drive targeted traffic to your site as new audiences interested in the guest writer will visit your site.
Create an attractive lead magnet
A lead magnet is something that “pulls” the interest of visitors to your website. It helps you convert random website visitors into subscribers to your e-mail list that you can later reach out to and increase your sales.
Think about what your readers really want. Then create a lead magnet around that topic and give it away for free. It is usually a free e-book, printable, online ALB Directory course or generally some freebie.
With the help of popups, you can redirect traffic from other web pages of your website to the landing page where visitors could download the lead magnet. To do this they must subscribe to your e-mail list . So push those random website visitors into your sales funnel.
Also, notice how well-crafted the lead magnet landing page is as it will be the first impression the customer gets of you. Bad content, bad design, lack of call to action, lack of menu buttons can negatively affect someone’s initial impression of you.
