Achieving engagement is the great challenge of every community manager. The answer is yes. Index [ hide ] what is engagement on social networks? If we had to look for a definition of we could say that it is the capacity for commitment that we have with our followers or fans. That is, is based on creating solid relationships with our community to try to influence their behavior. What’s more, along with ctr, it is one of the social media metrics to which we have to pay more attention within the digital marketing plan of our project.
Achieving good engagement is the great challenge of any executive email list community manager. Click to tweet to summarize, we could summarize the meaning of engagement as the metric that will allow us to know if the community around our brand interacts with our publications. What is the engagement formula? But the traditional formula for calculating that you have surely seen around is: social media formula a priori quite simple, right? You have to take into account all the interactions of your posts and divide it by the number of fans.
What is the engagement formula?
And the same thing happens on social networks. If we ALB Directory do not measure whether our community is liking our content and they are reacting positively, we will not really know if our strategy is working. Therefore, calculating on social networks will allow us to understand how our fans respond to our publications.. How to measure on social networks? Now that you have understood how important it is to measure engagement on social networks, let’s see how to calculate it. I have already told you before, but now you will understand me better. Depending on the social network we are talking about, we will have to use one engagement formula or another. Let’s see how to apply this formula to facebook, twitter and instagram .
