Web Marketing is the set of strategies, tools and techniques to promote a company, to get in touch with people and to improve business opportunities through the Internet. Positioning in search engines is one of the best strategies for obtaining more visibility and visits to the website. Google is, on average, the most used search engine for searching for information and it is worth investing time and money to obtain the first
Places in its results
There are different Google positioning methods, even simultaneously: Organic or natural results (SEO) Sponsored Results (SEA) SEO (Search Engine Optimization business database is oriented towards the concept of “always being present”, while SEA (Search Engine Advertising) is oriented towards appearing immediately with a targeted communication or offer. We know better about both strategies to operate consciously with Google.
SEO positioning
The main actions to be implemented to obtain a good positioning on search engines in ALB Directory an organic or natural way are: Keyword research Analyze the best keywords in the relevant sector that can guarantee high traffic to the site and produce content optimized for the chosen keywords and for the target audience. Web page optimization In a previous article we explained how to create a website and said that it is not just a container
