The results achieved by the social network Facebook are increasingly surprising. Its growth has reached 13% annually, reaching 1.45 billion daily active users in the world according to the Zephoria website . With such a large audience, you may wonder how to stand out.
It is no secret that organic positioning within Facebook is becoming less feasible and difficult to achieve, so how do you get your Facebook fans to become subscribers to your blog?
Vanity metrics
It is normal for a company to think about its Facebook profile to promote its brand on social media , due to what traffic represents for its visibility. Some brands boast about the number of followers and although this is an important number for their positioning within Facebook when measuring how much your content strategy has impacted, how about using this number of fans to your advantage?
The number of likes on your page may not say much when it comes to analyzing the return on investment you have made with the content published on this network, which is why it ends up being a vanity metric if you do not correctly direct what you should share with this audience. Getting people to subscribe to your blog can be much more productive when thinking about the education of your leads and the traffic within your website.
In the end, it will do you no good to have many subscribers and few leads or clients, so give your blog the importance it deserves in your strategy.
Manage and optimize your publications
When I talk about managing, I’m talking about being consistent in the number and quality of posts you’ve already accustomed your audience to. If you’re thinking about publishing more content on Facebook but you don’t think you have enough time to do so, it’s important to do so only if you can maintain a reasonable frequency of posts. For this, there are tools like HootSuite, Buffer or Social Sprout that allow you to schedule them.
Your posts can become the hook that attracts followers to your blog, use previews or snippets of the content you have on your blog to attract the attention of your fans. Always invite them to check out the full content within your blog.
Attract fans to your asset
That’s right, your blog is a digital asset. Whether you started it recently or you’ve been working on it for several years, it’s good for people who are on a social network to start getting to know more about you and even share the content you offer.
The content offered on your blog truemoney data can be shared as rich content . You can consolidate it into an e-book, a practical guide or an infographic that invites people to subscribe to your blog.
If you plan to do it through a paid post, remember to take into account the interests of the people who might come across that content. If you want to know how to create an effective Facebook campaign, learn more in this article.
This way, when you post on Facebook, you can direct the person to content you have created on your blog and thereby include a subscription to your newsletter.
A great way to achieve this is to work on content that increases the engagement of your followers, such as a webinar in which you relate topics from your blog and invite participants to subscribe.
Inbound marketing is about not only creating content but always offering something in return so that your visitors become leads, and social media is a channel to do that.
When promoting subscriptions to your blog, you may consider offering discounts on certain products or services. To do this, you can also include a pop-up on your website that is aimed at subscribing to your newsletter.
Conducting raffles or giving away prizes to subscribers who share your posts is another good option. This way, your content can go viral without making large investments.
Delight your subscribers
Each subscriber to your newsletter can be considered a lead that has entered your sales funnel and you must educate them on the subject in which they expressed interest in order to lead them to a purchasing decision.
Once you have achieved traffic to your site and converted your fans into blog subscribers, use the newsletter with interesting content about your brand and don’t forget to include some action at the bottom of the sales funnel. This could be a call from a consultant, a free trial or a request for a quote.
This way, you will ensure that your agile methodology for development projects page’s fans not only receive news about your brand but also take an action that may be relevant to your sales team.
Every time an article related to subscribers’ interests is published, notify them through a newsletter so they know more about what you have previously identified.
Conclusion
Your brand’s fan page is an organic lead business fax lead acquisition channel that you may not have explored yet. Don’t settle for accumulating followers, also think about strategies that give this extra to the use of Facebook for your company and that make it a key piece to promote your blog.
Your blog subscribers are a major potential customer relationship builder. Turn your newsletter into a powerful weapon to get subscribers to take powerful actions that lead your sales team to get in touch.
And if you want to know how to make the most of this social network for your company, don’t forget to download this e-book on marketing on Facebook.