what are they: featured snippets are organic search results that google manipulates to make them look attractive, and then places them in the most prominent position in the serps, yes, above the #1 results! This is the feature snippet in the serp resulting from the search: what is an android tv box? (what is an android tv set? ): for this particular result (at least in google canada), the paragraph answer box belongs to cbc (canadian broadcasting corporation).
Do some searching on google
and, if you haven’t already notic, you’ll see that many serps include a featur snippet at the top of the page, especially if the query is in the form of a question. For a quick introduction to the different types of featurd snippets and other types of content for seo on serps, you’ll find an excellent summary here. Why is seo in Chairman Email List serps important?
There are several reasons why seo on serps is important. At a basic level, we can use the above example of searching for an android tv box to highlight why a company would cover the featurd snippet that today belongs to cbc. The cbc article explains what an android tv set is, and how it allows a user to “cut the cord” and basically watch all the tv shows and movies they want for free. It also addresses the legality of apps that allow users to watch content for free, and even provides links to some websites that sell computers with the software pre-install.
For a large media corporation
like CBC, readers, traffic, and awareness are the essence of their business, so the more snippets you can get, the better. In this particular case, it’s likely they could earn affiliate commissions with a featurd snippet for a query that generates tens of thousands of searches per month, bas on keyword statistics. It should be note, by the way, that cbc doesn’t use affiliate links, but it’s easy to see why for content-reliant affiliate sites, feature snippets are extremely valuable.
There is less obvious reason
why seo in serps is becoming a crucial component of core seo, and it is summd up in the following comment rand made in the conversation resulting from the above tweet: if more and ALB Directory more searches end up in google’s serps, as rand points out in his original tweet (and as he reiterates in this comment), then in-serp seo is critical, especially since, at least right now, it’s hard to discern what should be the goal of featured snippets, if not to generate clicks.
