You have strong How to measure the success of your core content for B2B lead generation core content when it:
Converts at 2% or higher to your lead bait
Earns organic shares
Gains more than the average of your number of content views
Stage 3 of : Nail your promotional content
For both your lead bait and your core content, you need to create promotional content. Immediately, you’re thinking of social media, aren’t you? And that’s great. But there argentina whatsapp number data are other methods, such as email newsletters, email outreach, and guest blogging, that links back to your core content.
Market research for promotional content
Discover what channels your audience uses: If you try to be on every social media platform, you spread yourself too thin. Use social listening, industry how to measure the success of your lead bait for b2b lead generation research, and competitor research to pick the two or three social media platforms that you should prioritize.
Profile your competitors’ sites and backlinks: Take a look at your competitor’s backlink profiles in an SEO tool to determine if they’re doing guest posting to build backlinks to posts that target essential key phrases. You can discover what sites they’re guest chile lists posting on and what posts they’re putting effort into ranking.
Strategies for promotional content
You can promote your content on various platforms and channels.
The first one you can think of is probably social media. And you’re right. Release the best core content on your active social media channels.
Email marketing is also a great way to promote your content. Divert your newsletter traffic to your top blog posts and podcast episodes.
And have you tried backlink outreach yet? Reaching out to bloggers for backlinks increases your chances of SEO traffic for a given post.
If you want to bring in visitors from referral traffic and increase your chances of SEO traffic for a given post, then guest blogging might be an excellent idea for B2B lead generation as well.
How to choose what pieces of core content to prioritize
Use social media to promote all of your high-quality content: You can promote nearly every piece of core content and lead bait on social media. However, if you have a glossary or resource library that’s a bit basic or beginner, you might not want to promote every individual post. Otherwise, you could bore your audience. So, if some of your content is purely for SEO purposes, you don’t need to promote it on social.
promotional content on social media for B2B lead generation
Email your audience with only your best content: You don’t need to email your newsletter list with every blog post you write. That could overwhelm your subscribers. Instead, pick only the most helpful and most actionable posts, podcasts, or YouTube videos to share.
highlighted resources in newsletter for B2B lead generation
Use backlink outreach and guest blogging only for your top target key phrases: Engaging in backlink outreach and guest blogging to build links requires effort. It’s typically not possible (or even wise) to do this for every post. But you should do it for your highest priority blog posts, the ones that target a keyphrase, and have a great chance of ranking.
