What happens when you don’t How to measure the success of your lead bait for B2B lead generation have optimized lead bait:
Without optimized lead bait,
it can be challenging to measure the success of your blog posts, podcasts, and emails. You don’t have a conversion metric in place. Some companies that argentina whatsapp number data offer a free trial can be okay because they can measure free trial sign-ups. But for B2B companies that don’t offer a free trial, there’s nothing to measure. In this case, marketers can’t detect the success of their content other than its views.
What happens when you do have optimized lead bait:
When you do have optimized lead bait, you can more b2b lead generation: a step-by-step guide for content marketers easily create smaller pieces of content that point to it. It will be simpler to know what topics to cover and to measure the success of your blog posts and social media campaigns because you’ll have a metric in place for converting blog readers into email subscribers and email subscribers into target customers. This way, B2B lead generation gets a lot easier.
Market research for lead bait
Don’t reinvent the wheel: Do competitor research chile lists to find out what other companies are creating. Do they offer ebooks, webinars, templates, or calculators? Also, explore what influencers and consultants in your industry are producing. Also, explore what influencers and consultants in your industry are producing. Unless the resource you’re inspired by is mainly well known in your industry and has saturated the market, it might be smart to create something similar.
Solve a problem for your audience: By solving your audience’s problem, you inspire trust and loyalty and keep people coming back to you for further help. Research relevant hashtags on Twitter and LinkedIn to find what your audience needs help with, and read through Reddit and Quora’s questions.
Options for lead bait format
Your lead bait should contribute to B2B lead generation by collecting email addresses that you can pass to the sales team and use in your retargeting and nurture campaigns.
Lead bait can come in many forms. Think about ebooks: long or short downloadable guides, checklists, and other written content.
You could also choose for a webinar or video training. Your webinars can be automated, delivered live, or viewable on demand. And if you prefer video training, make sure you create training anywhere from ten minutes to ninety minutes long.
If you want to inspire your audience to take action, using email or video challenges is the way to go.
You could also opt for a very hands-on lead bait, such as a template or calculator. You can offer templates for Word doc, Google doc, or Spreadsheets. If you were to choose to provide a calculator, create profit calculators or budget calculators with spreadsheets or custom coding.
You can bundle multiple of these options and create a resource bundle where you offer your best ebooks, video training, and templates, all in one download.
Sleeknote offers a bundle of resources to skyrocket their lead magnet conversion rates.
How to choose the right lead bait topic
The right lead bait topic solves your audience’s problem, is more than purely informative, targets your ICP, and is also relevant to your solution.
When we say that your lead bait shouldn’t be just informative, we mean it has to provide actions that will give them better results, saves time, or saves money.
The headline of the lead bait has to target your ideal customer profile, so you don’t pull in leads at the wrong stage of company development.
And of course, people who engage with your lead bait will likely be interested in your product or
