Top 3 Blog Previously, our official account published an article: How to create a top three blog post: from keyword research to online layout , which explains in detail how to start from a word and create a blog with ranking potential.
At the end of the article, we said that going online is not the end. It is also necessary to continuously optimize based on the performance of the blog, and external links are a more important part of it.
However, there are two points to remember:
1) Not all articles need external links to rank in the top three. If the article quality is good enough, the website weight is high enough, and the keyword difficulty is moderate, you may not need any external links to improve your ranking. For example:
How to judge whether an article needs external links depends on the article’s data performance. If the article ranks outside the top three after the word is published, you may want to consider adding external links;
2) Don’t rely too much on external links. External links are just boosters. The upper limit of article ranking is still determined by the content quality and content experience. If the content is not up to standard, more external links may not help.
1. What are external links?
Backlinks, also known as reverse links, refer to a link created on someone else’s web page pointing to one’s own web page or website. The function of a backlink is to connect a web page to other web pages, so that users can jump directly to other related pages by clicking on the link, thereby realizing information transmission and resource sharing between different web pages.
For Google’s search engine algorithm, external links are not only connections between web pages, but can also be seen as an endorsement of your website’s content by other websites, affecting the ranking and credibility of web pages on Google.
Therefore, high-quality backlinks can help improve your website’s ranking in search engine results and increase your website’s traffic and exposure.
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2. What are high-quality backlinks? What are the metrics for measuring them?
1) High relevance of external linksThe relevance of external links refers to whether the website or webpage that links to you is relevant to the content of your webpage. Highly relevant external links not only help improve keyword rankings, but also bring accurate traffic to the website, so links from websites in the same industry or upstream and downstream industries are preferred.
Let’s take the example of can ultrasonic cavitation cause cancer in the previous article. The product here is ultrasonic cavitation machine, a beauty and slimming device, and the blog content revolves around whether the working principle of this device can cause cancer.
The most relevant websites for this content are those in the same industry, such as websites specializing in cavitation machines or other beauty equipment, but these are either competitors or beauty salons, and it is difficult to get external links from these websites. So the next best option is to choose websites in the upstream and downstream industries, such as content sites related to beauty and health, which is also an important direction for our team when planning external links for this article.
2) High external link weight
The weight of the external link refers to the weight of the website and page that links to you. Generally, the higher the weight, the greater the improvement in the ranking of the website. Links from high-weight websites such as the New York Times, Forbes, and Wikipedia are of very high quality, and relevance is secondary at this time.
As for how to judge the weight of websites and pages, each tool has a different definition.
For example, Ahrefs gives DR (domain rating) and UR (URL rating), which tips for successful direct sales correspond to the scores of the website domain name and the URL of a single page, respectively. MOZ gives DA (domain authority) and PA (page authority), which are also the indicators that the Google team often considers when making external links.
High traffic on the website/export link page
There are two reasons to check the traffic of the website/export link page:
First, websites with high traffic may not only give your website a higher weight, but also bring more traffic to your website. Visitors to these high-traffic websites and pages can enter your website by clicking on the link.
Second, ensure the stability of the website. Generally phone number qa speaking, the higher the website traffic, the less likely the webmaster is to abandon the website, and the links it exports will be more stable.
Low SS value
The English expression of SS value is Spam Score, which refers to the spam score of a website. Generally speaking, the lower the SS value, the more desirable the website is. According to the official definition, the criteria for judging the spam score of a website.
