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In this sense, the large Store chains have the opportunity to measure the impact of advertising on sales not only online, but also in the store, for example, through loyalty applications 10. In-store advertising is integrated into retail media In-store advertising will be integrated into the retail media portfolio; in the United States.

Walmart not only offers advertising

Omnichannel operators have been working for years to best. Integrate online commerce industry email list with physical commerce. For example, Walmart not only offers advertising on its 170,000 digital screens. But also integrates audio ads in the store, and this year it has opted to distribute product samples in more than 120 stores as part of its retail media campaign.

The digitalization of stores

In this scenario, the digitalization of stores will be a special boost for digital advertising in ALB Directory the future. Chargy knows that there are many options with which the brand can have an advertising impact in high-traffic areas, but generally they tend to be the traditional ones and what brands intend to cause a greater impact is to differentiate themselves, advertising in a way that truly resonates with the public.

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