For any digital marketing professional, it is necessary to ALB Directory know new formulas that help us enhance engagement on social networks. Users connect to social networks, among other things, but mainly to entertain themselves and have fun. And those companies that want to earn their trust have to look for new formulas, through their social media team, to achieve this. For this, gamification is a strategy with great potential. Let’s see below what it consists of, what objectives we can achieve, how to plan a marketing action of this type and different types of gamification mechanics or games. Social media gamification index [ hide ] what is gamification? Gamification in social networks is a content strategy that transfers the mechanics of games to social networks with the purpose of improving engagement . This type of content is very attractive to users, thereby improving their loyalty. Gamification on social networks is a strategy that will help us build fan loyalty.
What is gamification?
Gamification allows us to create games on social networks company data that generate interaction and commitment in an audience. A strategy of great value for food, leisure and fashion companies especially. How to plan a gamification action? Planning a gamification action, like any other digital marketing action, requires following a process. It is the following: objective . What do we want to achieve with this strategy? Improving engagement, leads, brand awareness or having users generate content are some of the most common. Target audiences. You have to define which audience you are going to direct your gamification or game action to. Mechanics . As in instagram , facebook or twitter giveaways, the simpler the mechanics are, the better. The incentive. To achieve greater participation, it is recommended that there be an incentive, but it is not essential. I have made countless publications of this type that have worked very well without any complaints. Remember that we are on social networks to have fun! Copy writing.
How to plan a gamification action?
The texts must be persuasive and always encourage the user’s ALB Directory participation by appealing to their “I”. “You can win” is not the same as “You can win.” creative design. Make a simple but attractive design. Avoid saturation of elements and colors. In web design less is more. Dynamization. Publish the game as indicated in the social media content agenda and don’t forget to interact with followers. We also recommend promoting it on other networks, web and/or e-mail. Reminders . It is important that with stories you remind your followers that the game is active and they can participate. Results measurement. Before starting the game, establish the kpis that will measure the results of the action. And once finished, measure them and make a qualitative as well as quantitative assessment.
