Matching to deliver it. Marketing, and SEO in particular, used to be about getting people over the threshold. Today, businesses have to work harder to differentiate themselves and a sound way of doing this is to deliver on promises made. So the value is in the experience. Why do we return to Amazon? It’s likely due to the end-to-end experience in terms of delivering value. Any online e-commerce store can deliver relevance. Where competition is fierce, Google is selective. In the long term, delivering value should drive down the cost of marketing as the site is more likely to enjoy repeat custom. As Google pushes more and more results beneath the fold, the cost of acquisition is increasing, so we need to treat each click like gold. Monitor value. Does the firm keep delivering value? To the same level Because people talk. They talk on Twitter and Facebook and the rest. We want them talking in a good way, but even if they talk in a negative way, it can still useful.
Their complaints can be used as topics
for articles. They can be used to monitor value, refine the offer and correct problems as they arise. Those social signals, whilst not a guaranteed ranking boost, are still signals. We need to adopt strategies whereby we listen to all the signals, so to better understand our customers, in order to provide more value, and hopefully enjoy a search traffic boost as a welcome side-effect, so long as Local Suburban Passenger Transport Email List Google is also trying to determine what users value. . Not sounding like SEO? Well, it’s not optimizing for search engines, but for people. If Google is to provide value, then it needs to ensure results provide not just relevant, but offer genuine value to end users. Do Google do this? In many cases, not yet, but all their rhetoric and technical changes suggest that providing value.
Is at the ideological heart of what they
So the search results will most likely, in time, reflect the value people seek, and not just relevance. In technical terms, this provides some interesting further reading: Today, signals such as keyword co-occurrence, user behavior, and previous searches do in fact inform context around search queries, which impact the SERP landscape. Note I didn’t say the signals “impact rankings,” even though ALB directory rank changes can, in some cases, be involved. That’s because there’s a difference. Google can make a change to the SERP landscape to impact 90 percent of queries and not actually cause any noticeable impact on rankings. The way to get the context right, and get positive user behaviour signals, and align with their previous searches, is to first understand what people value.
