A lead generation design tips strategy to be well and , but for it to work well, it is essential to have a good Landing Page . This is what will “capture” visitors and convert design tips them into leads, through calls-to-action (CTA) on your website, emails or Google Ads, for example.
But to be effective, it to attract the attention of your target audience, which requires a good deal of research and testing.
To make your life easier, in this design tips post we will tell you the 10 best design tips for creating a perfect Landing Page ! Ready?
1. Put some effort into the title
The title of your landing page is the first contact the reader has with your content. Therefore, it should be concise, summarize design tips how your material will solve their problem and focus on the keyword. The title to attract the reader to your landing page .
To do this, it is extremely important that you know your target audience and their pain points so that you can create titles that make them feel like you have the answer to what they . Focus on the benefit they will receive if they fill out the form.
2. Use contrasting colors
The role of colors within Landing Pages is very important. An inappropriately color can seriously affect readability and cause the user to give up on staying on your page.
It is important to remember that the call-to-action to stand out on the landing page. If it goes , you will not generate conversions. Therefore, use contrasting colors with the other elements on the page in the CTA.
If your landing page is blue and white, for example, use a call-to-action. Blue is a cool color, while is a warm color. This will ensure the contrast and draw the reader’s attention where it should go: to the CTA. Obviously, this increases the chances of conversion.
3. Use social proof
Social proof is a widely used mental trigger to accelerate sales. By using testimonials and comments from other people croatia phone number list who have similar problems to the user browsing your landing page, for example, you prove that your material, service or product may also be the best solution for them.
Data that shows that there is genuine interest in your offer is also excellent social proof, such as the number of downloads. Including the information “more than a thousand people have already downloaded this material” is very interesting social proof.
4. Don’t use menus
Using menus on a Landing Page is a mistake that can compromise your conversion. This is because they can quickly agile methodology for development projects take the user away from the page, which is not what we want. The path must be clear and only point to conversion. The user must leave the Landing Page through the CTA, and not through other links.
So definitely don’t take it to your business’s contact or “about” pages.
5. Be careful with links
The goal of your Landing Page is to convert visitors into leads, and any other goal within the strategy will only hinder its list provider work. Only use external links if absolutely necessary to prove how effective your offer is, but it is better not to resort to this resource.
Remember that when clicking on a link the user will leave your landing page, and that is not our objective, is it?
6. Be careful when creating your form
Your landing page form needs to be accurate and only ask for the information that is really necessary, so pay attention to this. The sales funnel must be taken into consideration and the size of your form must be compatible with the stage of the funnel in which the offer fits.
For example, if the user doesn’t know your company yet and doesn’t have a relationship with it, they probably won’t want to fill out a long form and share a lot of personal information. Filling out 10 form fields to download an eBook might not be interesting, but it might make sense for a free consultation. Keep this in mind.
7. Make a killer CTA
The call-to-action is the most important part of the landing page and must be the most efficient, as it is what leads to conversion.
Keep in mind that an effective CTA must contrast with the rest of the page to stand out, be direct, clear and indicate what the user should do in the next step (“click here”, “download now”, etc.).
Some bonus tips:
Remember to use a color that contrasts with the rest of the page;
8. Use videos
According to Hubspot , for 88% of marketing professionals, videos are responsible for a positive ROI (Return on Investment).
Videos offer high engagement and the improvement of technologies only favors this format. 5G is a good example, as it allows for much faster uploading and downloading, which will certainly increase video consumption by users.
On your Landing Page , video can work very well if used with the aim of converting and not distracting visitors from this action.
Some advantages of video:
9. Make good use of white space
White space, or negative space, is a widely used tool in design. It is the empty space between elements and helps the page to “breathe”, as well as aiding in the understanding of the message and better organizing the information within the page.
A good way to use these “blanks” is to separate forms, calls-to-action and images or videos.
10. Make your page responsive.
The TIC Domicílios 2020 survey, developed by Cetic.br|NIC.br, showed that 58% of connected Brazilians browse the internet via cell phone. This information is very relevant when creating your landing page.
Just like any other page on your website, your landing page needs to work well on mobile devices. Have you ever wondered if your form looks up or is not visible on mobile devices? That’s definitely not what you want. Therefore, creating a mobile version is essential.