Bad news, folks, there is no universal “best” social media platform. The good news? There is The best social media platform(s) for you and your business, you just have to find it! I know, I know. It’s a lot easier said than done, especially when there are so many different platforms to choose from. Fear not, because today we’re exploring some of the best social media platforms for businesses in 2025. From microblogging sites and lively discussion forums to the classics like Facebook and Instagram.

Geofencing Marketing: What Is It and How Can You Get Started?

1. Facebook

With over 3 billion MAU, Facebook is the largest social platform in the world. Making it a great starting point for your social media marketing endeavors. Facebook offers something for everyone.  Including Armenia Phone Number Data diverse advertising opportunities for the 89% of global marketers who already use the platform.

Facebook supports a variety of content formats, from photos and videos to GIFs and Stories. But if you ask us, the sweet spot when it comes to Facebook marketing is creating content that sparks conversations. Facebook’s algorithm prioritizes content like this, so plan your strategy accordingly!

2. Social Media Platforms (YouTube)

YouTube is the quintessential video marketing platform. It’s a social media site to be reckoned with because of its ability to attract large audiences (over 2.5 billion users per month, to be exact).

YouTube is home to more than just funny compilations and music videos — it’s a place to educate your audience through product reviews, instructional videos, case studies, and other behind-the-scenes content for your brand.

With over 62 million creators active on YouTube, you also have the potential to create valuable partnerships for an influencer marketing campaign that reaches specific audiences. Best of all, YouTube videos appear in Google search results, improving your search visibility. Combine that with YouTube ads and Shorts, and you’ve got plenty of room for potential with a YouTube marketing campaign.

3. Social Media Platforms (Instagram)

From sharing outfits of the day to aesthetically pleasing meals, Instagram has a lot to offer its users. For marketers, it’s the chance to reach its 2 billion monthly active users (MAU).

Instagram is a great platform for businesses and marketers just starting out with social media marketing because it’s home to a variety of users, from teens and Gen Zers to millennials and more. With plenty of content formats available (photos, videos, Reels, Stories, and more!), it’s easy to get started with Instagram for business.

Better yet, as part of the Meta Platforms family, Instagram integrates with Facebook, Threads, WhatsApp, and more so you can begin building a seamless social media marketing strategy.

4. Social Media Platforms (WhatsApp)

WhatsApp is a popular social messaging app that connects people worldwide. More popular among younger users, WhatsApp can help you foster a better sense of connection and community with your audience. You can use WhatsApp in your social media strategy to create personalized messages for customers that keep your brand top of mind. Or, create groups for different audience segments to stay connected.

Additionally, WhatsApp is considered one of the best social media platforms for businesses because it allows you to streamline communication between you and your customers. It’s a reliable messaging app, so many businesses use WhatsApp to conduct better customer service by fielding customer questions, inquiries, and troubleshooting. The best part? It’s all happening in one organized app, providing a user-friendly experience for your audience.

5. Social Media Platforms (LinkedIn)

If you’re a business-to-business (B2B) company, LinkedIn is the ultimate social media platform. With over 67 million companies and organizations, it’s no wonder that 64% of global marketers use LinkedIn as part of their social media strategy.

A place to establish thought leadership and build partnerships with companies and their decision-makers. LinkedIn is a professional networking site with unlimited potential. With the help of organic content and paid ad opportunities. You can create a targeted LinkedIn marketing campaign that effectively reaches your most valuable audiences.

6. TikTok

TikTok is a short-form video-sharing social media platform that has become increasingly popular over the past few years, boasting over 1.5 billion MAU. The origin point for many of today’s trending memes, songs, filters, and more, TikTok is home to audiences of all interests, making it a great place to connect with people if video content is your thing.

Whether you’re into organic content or utilizing TikTok’s various advertising placements, TikTok has the potential to help you connect with new audiences, nurture leads, increase brand awareness, and even sell products!

7. WeChat

As one of the most popular social media apps in China and other parts of Asia, WeChat hosts approximately 1.3 billion MAU. WeChat originally started out as a simple messaging platform and has since evolved into an all-in-one app that allows for messaging, calls, shopping, reservations, bookings for taxis, and more!

Because popular social media platforms like Facebook, X, and YouTube are banned in China, advertising on WeChat is a great alternative for brands looking to expand their reach in China and tap into Asia’s diverse audience.

8. Reddit

For in-depth (and sometimes animated) discussions of niche topics, look no further than Reddit, an online community built up of subreddits, or forums, dedicated to topics ranging from plant care to discussing the latest episodes of popular TV shows.

Reddit is a top social media platform to join for a few reasons. First, there’s a subreddit for almost anything, so you’re likely to find various segments of your audience hanging around one forum or another. Second, Reddit posts and discussions can show up in Google search results, so if you’re consistently creating engaging posts or participating in conversations with helpful input, you could add another layer of visibility to your search engine optimization (SEO) efforts.

9. Telegram

If you’re looking to take your customer service efforts social, Telegram is the perfect platform. Telegram is a free messaging app that doesn’t limit media sizes and is available for mobile devices and desktop computers.

With a focus on security and end-to-end encryption, many brands use the app to provide one-on-one customer support (especially since WhatsApp changed its privacy policy regarding sharing information with Meta). With chatbot and mass-messaging capabilities, Telegram’s cloud-based platform is worth looking into.

10. Mastodon

Mastodon is almost like X and Tumblr combined it’s an open-source. Microblogging platform where users can join communities and interact in a way that’s similar to forums or discussion boards.

On Mastodon, users set up servers and run communities dedicated to all kinds of interests and topics. Instead of all communities being run and moderated by one corporation (like X). Mastodon is a decentralized social media platform, and servers are moderated by the server hosts themselves. From a marketing and business standpoint. Mastodon can be a great place for your brand to either set up.  Your own server or join others and begin engaging in conversations with your audience.