What is geofencing marketing?
Geofencing marketing is a location-based marketing strategy that allows you to advertise your products or services to potential customers in your company’s geographic location.
How does geofencing marketing work?
So now that you know the answer to the question, “what is geofencing marketing,” you might wonder how it works in practice.
A geofencing advertising strategy works by setting up virtual boundaries around a specific location, like the location of your business. Then, this boundary will track whenever someone with a mobile device enters it.
As soon as someone enters the virtual boundary around your business or a competitor’s, your geofencing advertising campaign will send a notification or mobile ad to that person’s phone that advertises your local store, service, or product.
4 significant geofencing marketing benefits
There are several benefits of geofencing marketing that your business can enjoy. Let’s take a look at four key geofencing advertising benefits below:
Boost local foot traffic and sales
Drive better marketing results with data-driven campaigns
Personalize audience experiences
Make your marketing more cost-effective
Keep reading to find out more!
1. Boost local foot traffic and sales
Geofencing can help you improve your local search engine optimization (SEO) strategy by giving your company more opportunities to Cambodia Phone Number Data show up in local searches when your audience is looking for your products or services in their area.
The result? You can help more local customers discover your business, boosting your foot traffic and sales in the process.
2. Drive better marketing results with data-driven campaigns
A core part of is analytics. It runs on data, giving your marketing team or provider actionable information for your next campaign. Geofencing also provides your team with that data in real-time.
Some factors you can measure include:
Ad impressions or views
Conversion zone visits
And more!
Another benefit of geofencing marketing is that you can modify your campaigns on the go. If you notice users aren’t responding to your promotions, for instance, you can investigate what’s not working in your campaign. Maybe you’re targeting the wrong area or timeframe, for example.
