It’s understandable that some B2B businesses have yet to utilise content marketing in their strategy – but the growing importance of content marketing can’t be emphasised enough.
Whilst content marketing has grown
in popularity over the last decade, the benefits to B2B businesses may not yet be clear enough for some executives to want to invest in it.
In our blog below we take a deep dive into why australia whatsapp number data B2B businesses should consider investing in content marketing in 2022:
No B2B content marketing plan? You might be missing big opportunities
With a longer sales cycle and more decision makers present, making a sale often takes much more effort for a B2B business than a B2C one.
And for some B2B businesses, there’s fierce
competition and challenges such as disintermediation. So why are businesses without a content marketing strategy disadvantaged?
Limited sales collateral
When was the last time you decided to purchase the top traits of a good b2b copywriter something substantial without reading up on it or the seller? Sales collateral plays an extremely important part in the buyer’s journey, especially within a B2B environment where the buyer has to give equal consideration to multiple options.
Without content like sales collateral (brochures, videos, comparison tables, etc), businesses won’t be able to convince their buyers to choose them.
Missing the chance to connect with prospects
Businesses without content to share with the antarctica business directory world have a harder time connecting with their prospects. Without blog posts or social media posts demonstrating that businesses understand the buyer’s struggle and can offer a solution for it, it’s not exactly easy to make a positive impression with a prospect.
Content that helps inform and educate buyers will resonate with prospects and make them much more open to purchasing from that business.
Damaging long-term SEO
Many B2B businesses get a portion of their customers from search engines – so without creating relevant and useful content, it’s impossible for businesses to rank high on Google.
This is especially important in the long-term, as adding another revenue stream is beneficial for any organisation in order to have a plan B in case of difficult times.
Competitors are already doing it
The competition is fierce – and already creating content. As mentioned above, many businesses already have sales collateral, so it’s crucial for businesses to be able to stand out amongst the crowd.
So, if businesses want to start getting ahead of their competitors, attract new audiences, and create stronger connections with their current customers, what can they do to get started and reap the benefits of content marketing?
How B2B businesses can start with content marketing
Many B2B businesses don’t have any plans in place to introduce content marketing into their strategy, but there are ways to do so without causing too much disruption.
Option 1: For businesses that want to do it themselves
If your business already has a sales or marketing team, content marketing may be easier to do than you thought. Content marketing can add some much needed ‘oomph’ to your existing sales and marketing plan and goals – and the best place to start is think about your current tactics and where content marketing can support them.
